Nothing unnecessary. Everything intentional.

Good fabric, considered proportions, restrained branding and details that reveal themselves slowly. Nothing is added to attract attention, and nothing is overlooked because most people won’t notice.

Editorial close-up of dark jersey fabric folded on a warm limestone surface.

Three fabrics, each chosen for its job.

We start with how a tee will be worn, then choose the fabric to match.

Close-up of fine black cotton jersey and a ribbed crew neck resting on limestone
Move across the fabric to look closer. Drag across the fabric to look closer.
Tee Fabric Weight Worth knowing
Essential 01 100% Supima® cotton 6 oz The most substance of the three. Made in Peru.
Performance 01 100% recycled polyester 150 GSM Built for sweat: wicks moisture and dries fast.
Sleep 01 Combed ring-spun cotton, 32 singles 4.3 oz Lightest and smoothest of the three.

Care, briefly.

Cold water, inside out, hang to dry. That covers most of it. Performance 01 shouldn’t be tumble dried, bleached or ironed over the print.

Full care guide
Three black t-shirts drying on a line in a whitewashed courtyard in the morning sun